If the parties have dealt with each other before then the term may be incorporated through these dealings even where the term was not brought to the attention of the other party on this occasion:
The previous dealings must have been consistent; the parties must always have contracted on the same terms:
A term will only be incorporated where there is a sufficient number of transactions to amount to a course of dealings:
Incorporation through trade custom
A term may be incorporated where the use of such terms is prevalent in a particular trade and both parties operate in that trade:
2. Does the clause cover the loss in question?
The second question the courts ask is whether the clause covers the loss in question. This is a matter of interpretation. The contra proferentem rule applies. This means that where there is any ambiguity in the wording of the clause, the courts will interpret the clause against the party seeking to rely on it.
Where the clause is a limitation clause as oppose to an exclusion clause the courts will apply the natural meaning and not seek to find ambiguity where none exists:
Penalty clauses
Some contracts may contain a clause specifying an amount which is payable in the event of a breach of contract. This can be helpful to both parties in that each will know exactly what their position is in advance and can prepare for such eventualities. However, if such a clause specifies an excessive sum is payable this can operate harshly on the breaching party and as such the law provides some protection. English law draws a distinction between liquidated damages clauses (which are valid) and penalty clauses (which are invalid).
To amount to a liquidated damages clause the sum specified must be a genuine pre-estimate of loss. A penalty clause is where the sum specified acts in terrorem (to punish, or to deter a breach). It will be held to be penalty if the sum stipulated for is extravagant and unconscionable in amount in comparison with the greatest loss that could conceivably be proved to have followed from the breach:
If you have any questions relating to unfair contract terms why not post in our forums. The contract forum can be found here.